Investing in Coffee’s Future: Our Ongoing Support for World Coffee Research
At Dear Green, we believe in supporting coffee research and enhancing farmers' resourcefulness. That’s why we are proud to continue our support of World Coffee Research (WCR) - an organisation driving scientific innovation to ensure a sustainable future for coffee.
We’re excited to share some facts from WCR’s Annual Impact Report, which outlines the amazing progress they’ve made—progress made possible in part by our donation and the support of over 200 other forward-thinking coffee companies around the world.
Why We Support World Coffee Research (WCR)
From climate change to plant diseases and supply chain challenges, the future of our beloved beans is uncertain. WCR is tackling climate adaptation and mitigation head-on through agricultural research, global coffee plant breeding networks, and farmer-focused innovation.
By supporting WCR, we’re investing directly in:
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Climate-resilient coffee varieties
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Improved livelihoods for farmers
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Long-term quality and sustainability in coffee production
2024 Highlights: Progress Worth Celebrating/Sharing
WCR’s achievements in 2024 are nothing short of inspiring. Here are just a few milestones from the report that we’re especially excited about:
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Distribution of high-performing Arabica breeding materials to7 countries through theInnovea Arabica Breeding Network
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Launch of thefirst-ever coffee speed breeding program, expediting the development of better trees
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Expansion of robusta partnerships withVietnam, Uganda, and Ghana, ahead of a major breeding network launch in 2025
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Establishment of seed lots inPeru and Uganda that will yield over4 million seedlings annually
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Secured over$10 million in long-term funding from 200+ member companies globally—including us!
We’re proud to stand alongside fellow members, contributing to work that will have a real, lasting impact on the coffee industry. Because great coffee doesn’t happen by accident. It’s cultivated, protected, and shared with purpose.
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