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We launched ROAST HERO!

  • 2 min read

Inspired by a Nordic competition, we launched Roast Hero at Glasgow Coffee Festival this year!

The competition is a peer-assessed challenge that takes real-world roasting experiences and puts the knowledge and skill of Scottish roasteries to the test. There is a wide range of elements that shape a great coffee roaster, and the Roast Hero competition is designed to be an accessible format with a focus on roasting and sourcing skills resulting in the most delicious coffee!

Not all heroes wear capes and we know that some of the best industry experts are hiding in roasteries across the country! In Glasgow Coffee Festivals 10th year, we invited 10 independently owned Scottish micro roasters to compete for the title of ROAST HERO 2024!

We gave each roastery the same coffee to roast, plus we invited them to submit a coffee from their range! Our roast heroes judged the coffee in a blind tasting… and so did festival attendees. The winner was announced on the Glasgow Coffee Festival stage!

You can taste coffee from all ten roasteries here!

There were short deadlines and boundless enthusiasm in this community focussed gathering of roasting passion, knowledge and skill!

Our Roast Hero 2024 provided the best tasting cup possible as judged by industry peers in a blind cupping! The best bit? Our Head Roaster came home with 2nd place! Congratulations Anna and congrats to our 2024 Roast Hero winner Cult Coffee Roasters!



A special mention to the Best Roaster competition at the Nordic Coffee Festival which inspired Roast Hero. Thanks also to our competition sponsors Falcon Coffees, Brew It Group and Espresso Warehouse. Actual heroes!



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