When Made Brave approached us regarding a campaign to replace Glasgow's iconic People Make Glasgow signage whilst raising funds for SAMH, we were all in!
Heading up the campaign is Andrew Dobbie, who visited us in his Glasgow's Miles Better car (featuring reimagined designs by local artist Conzo) to throw some ideas around and come up with a plan to support SAMH, an amazing charity supporting mental health right here in Scotland.
After a brainstorm and a cupping, we had a solid plan to create a custom coffee blend for the campaign. When it came to selecting the blend components we decided to take a pretty unconventional approach by using the brand colours of People Make Glasgow and Glasgow's Miles Better to pin point our preferred flavour notes on the Specialty Coffee Association's Flavour Wheel.
Tapping into our cross-modal flavour perception learnings from Dr Fabiana Carvalho's Coffee Sensorium, we understood that colour and flavour can go hand in hand and that red berry and bright citrus notes, inspired by the colours, were achievable target flavour notes.
With all sales going to SAMH, together with Made Brave, we have created a blend to lift your mood and to support this campaign to transform the faded "People Make Glasgow" sign on the Met Tower in Glasgow into a new, iconic installation before the 2026 Commonwealth Games. With thousands of signatures, the initiative aims to replace the peeling 2014 vinyl with a fresh, creative statement to ensure the city looks bold and welcoming. So here we have it, with notes of sunshine and brambles.
With only 100 bags available, you can support by bagging Glasgow's Miles Better blend today.
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